Globe expanding LTE network amid growing demand
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The Philippines’ Globe Teleom expects to be generating around half of its mobile data traffic from LTE by the end of the year.
The operator plans to deploy 600 more LTE cell sites by this time to cater to growing demand, taking its total network of sites up to nearly 5,600.
Currently around 43% of Globe’s data traffic comes from its LTE network, which operates on the 700-MHz, 1800-MHz and 2600-MHz bands.
Total mobile data traffic for the first six months of the year climbed 85% year-on-year to 280 petabytes as smartphone penetration increased to around two thirds of the opeartor’s total mobile subscribers, Globe’s latest statistics indicate.
Globe has been concentrating its LTE rollout on Metro Manila and other densely populated areas.
But a significant number of its customers are still using 3G SIMs with LTE devices or vice versa, so the operator is encouraging customers to upgrade for a superior experience. Since January the company has migrated around 900,000 customers using LTE devices onto LTE SIMs.
Questions & Answers
Q.What percentage of Globe’s mobile data traffic currently originates from its LTE network?
What percentage of Globe’s mobile data traffic currently originates from its LTE network?
Currently, approximately 43% of Globe’s total mobile data traffic is generated by its LTE network. This figure is expected to rise by the end of the year.
Q.How many additional LTE cell sites does Globe plan to deploy this year?
How many additional LTE cell sites does Globe plan to deploy this year?
Globe plans to deploy 600 more LTE cell sites by the end of the year. This will increase their total network to nearly 5,600 sites.
Q.What is Globe doing to encourage customers to use LTE SIMs with their LTE devices?
What is Globe doing to encourage customers to use LTE SIMs with their LTE devices?
Globe is encouraging customers to upgrade for a better experience. Since January, the company has migrated around 900,000 customers from older SIMs to LTE SIMs.
Q.Where has Globe primarily focused its LTE rollout efforts?
Where has Globe primarily focused its LTE rollout efforts?
Globe has concentrated its LTE rollout primarily in Metro Manila and other areas with high population density. This strategic focus aims to meet demand in key urban centres.
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