Global frozen potato brand Lamb Weston brings crispy fries to Singapore

Lamb Weston, a global leader in frozen potato products, celebrates its 75th anniversary by launching its retail range in Singapore, marking the brand’s first retail entry into Southeast Asia. Starting this month, Singapore consumers can now enjoy Lamb Weston’s restaurant-quality fries at home, available exclusively at FairPrice, FairPrice Xtra, and FairPrice Finest outlets.

Founded in 1950 by Gilbert Lamb on a small farm in Weston, in the Pacific Northwest of the United States, Lamb Weston has grown into one of the world’s largest frozen potato companies and a trusted partner for restaurants worldwide. Over the decades, the company has led the industry in innovation – from inventing the water gun knife (an innovative potato cutting technology), in the 1960s to pioneering its proprietary Stealth™ batter coating and developing a variety of unique fry cuts enjoyed by consumers globally.

Four signature fries now in Singapore

The new retail range brings four distinct fry styles to Singapore, each designed to deliver crispy perfection every time:

1. Original Fries: Classic skin-on cut for a rustic, hand-cut appeal and authentic potato flavor
2. Grill Fries: Bold crinkle grooves seasoned with salt and pepper for a crunchy exterior and fluffy interior
3. Ziggy Fries: Signature zig-zag cut with deep ridges for unbeatable crispiness
4. Potato Dippers: Unique scoop-shaped fries perfect for dipping, sharing, and adding fun to any meal

Each fry is coated with Lamb Weston’s exclusive Stealth™ batter, an invisible, innovative coating that locks in crispiness for up to twice as long as regular fries – whether cooked in the oven or air fryer. All products are Halal-certified, vegan, and gluten-free, catering to diverse dietary preferences.

Sustainability at the core

Lamb Weston goes beyond product innovation with its sustainable packaging. The new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil, cutting their carbon footprint by around 30% compared to conventional packaging. This initiative supports the company’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.

Exclusive launch offers

To celebrate its debut, Lamb Weston fries are available at a special introductory price of SGD 6.15 (usual price SGD 6.65) for a limited time at FairPrice stores across Singapore.

From 22 November, weekend sampling roadshows will be held at select FairPrice locations, where shoppers can taste the new fries and redeem a free Lamb Weston Fry Clip Fridge Magnet – a fun and practical food sealer shaped like a fry – with any two-pack purchase in a single transaction. Redemptions are available only during sampling events and while stocks last.