Giordano opens new-generation store in Dubai
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Hong Kong-listed apparel brand Giordano has revealed a new generation store design in its fully renovated store in Mirdif City Centre in Dubai.
The 2000sqft store has a fresh new look embracing a more refined concept with the space maximized for product displays and customer interaction, including wider entrances and larger, more comfortable fitting rooms.
Energy-efficient LED lights are used to enhance the customer experience while minimizing the store’s carbon footprint.
“As we upgrade our stores’ design, we are confident of attracting more customers to come and shop at our shops,” said Giordano Middle East MD Ishwar Chugani.
Following more than 25 years of brand growth, Giordano has opened eight new stores this year and plans to roll out the new design concept across the Middle East region. Giordano is also expanding to new markets with the opening of stores in South Africa, Mongolia, France and Mauritius.
Questions & Answers
Q.What are the key features of Giordano's new store design in Dubai?
What are the key features of Giordano's new store design in Dubai?
The new design maximises space for product displays and customer interaction. It includes wider entrances, larger, more comfortable fitting rooms, and energy-efficient LED lighting for an enhanced shopping experience.
Q.How large is the newly renovated Giordano store in Mirdif City Centre?
How large is the newly renovated Giordano store in Mirdif City Centre?
The renovated store in Mirdif City Centre spans 2000 square feet. This size allows for the implementation of the new, more refined concept, with ample space for displays and customer areas.
Q.Where does Giordano plan to implement its new store design concept next?
Where does Giordano plan to implement its new store design concept next?
Giordano plans to roll out this new design concept across the wider Middle East region. This follows the successful launch of the upgraded store in Dubai's Mirdif City Centre.
Q.Which new international markets has Giordano expanded into recently?
Which new international markets has Giordano expanded into recently?
Giordano has expanded into several new markets, opening stores in South Africa, Mongolia, France, and Mauritius. This international growth is happening alongside its store design upgrades.
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