Giordano opens new-generation store in Dubai

Hong Kong-listed apparel brand Giordano has revealed a new generation store design in its fully renovated store in Mirdif City Centre in Dubai.

The 2000sqft store has a fresh new look embracing a more refined concept with the space maximized for product displays and customer interaction, including wider entrances and larger, more comfortable fitting rooms.

Energy-efficient LED lights are used to enhance the customer experience while minimizing the store’s carbon footprint.

“As we upgrade our stores’ design, we are confident of attracting more customers to come and shop at our shops,” said Giordano Middle East MD Ishwar Chugani.

Following more than 25 years of brand growth, Giordano has opened eight new stores this year and plans to roll out the new design concept across the Middle East region. Giordano is also expanding to new markets with the opening of stores in South Africa, Mongolia, France and Mauritius.