Giordano Net Profit Drops to HK$108 Million as Asian Margins Lag

Giordano International reported a net profit drop to HK$108 million for the six months to June 30, down from HK$121 million a year earlier.

Group revenue slipped 1 per cent to HK$1.914 billion as store counts dropped across Mainland China and Indonesia, leaving the apparel retailer heavily dependent on earnings from the Gulf Cooperation Council.

The geographic split reveals an uneven business. Greater China, Southeast Asia and Australia generated HK$1.572 billion, representing 82.1 per cent of total sales, but produced only 61 per cent of segment results. In contrast, the GCC delivered HK$62 million in segment profit on just 18 per cent of revenue, even after traffic in Gulf stores fell by up to 40 per cent following regional disruption in late February.

Pruning China and Sourcing Locally

In Mainland China, Giordano cut its store footprint to 239 doors from 359 a year earlier, halving its directly operated outlets to 48. The downsizing helped narrow the mainland segment loss from HK$16 million to HK$9 million, with constant-currency revenue down 0.9 per cent at HK$334 million. Management cleared older stock through VIP.com and shifted higher-margin product lines to Tmall, intending to rebuild physical retail starting in southern China.

Southeast Asia and Australia remained the largest regional earnings contributor at HK$86 million in segment results on revenue of HK$699 million. Indonesia, the anchor market, brought in HK$330 million after import restrictions slowed merchandise shipments and forced store closures from 199 locations to 176. The company countered the disruption by shifting production to Indonesian factories, which began delivering local stock in June.

Taiwan proved the regional exception. Segment profit climbed to HK$21 million from HK$15 million on a 5.9 per cent constant-currency revenue gain, meaning Taiwan generated more profit than Hong Kong, Macau and Mainland China combined.

Korean Drag and the Next Overhaul

The company faced additional pressure from its 48.5 per cent-owned South Korean joint venture, where revenue slid 8.9 per cent to KRW59.7 billion and 19 stores closed. Giordano deliberately restricted wholesale shipments into the venture to clear excess stock, causing group wholesale revenue to decline 12.2 per cent and cutting royalty income.

For years, Giordano relied on high-density physical networks in lower-tier Chinese cities and steady franchised wholesale to support its balance sheet. With those legacy channels retreating under fierce domestic e-commerce competition and supply chain friction, the group is now forced to extract higher gross margins from a much smaller physical footprint across Asia.

Management plans to launch its Giordano 2.0 concept in the fourth quarter, rolling out revamped store layouts and core product lines in Hong Kong and Singapore before expanding to overseas digital channels in Europe and North America.