
Mei Ling TanFashion
2 min read
Levi’s Expands India Store Footprint and Women’s Wear to Chase Global Sales Target
Direct-to-consumer ICON stores now generate roughly 20 per cent of the denim maker’s India revenue following its 500th store milestone.
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Direct-to-consumer ICON stores now generate roughly 20 per cent of the denim maker’s India revenue following its 500th store milestone.

The new site will replace the brand’s existing Kyoto Kawaramachi location on 6 November with expanded sales floors for its full LifeWear range.

The activewear brand launched exclusively on Alibaba’s platform on August 12, targeting more than 62 million high-tier 88VIP shoppers.
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