Geox Singapore opens X Store concept
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Italian shoe brand Geox has opened an X Store concept in Singapore with a new outlet in Paragon, Singapore.
The concept fuses various design elements under one roof designed to convey Italian quality, contemporary design, sustainability and digital technology. It offers a multi-sensorial shopping experience which uses technology to engage the senses both inside and outside the premises. A wide entrance door is pierced with circular cut-outs alluding to the holes on Geox soles.
The core of the new store rests on a digitalised screen that explains the principle of breathability to customers, detailing current trends and available collections as well as providing detailed descriptions of the patents for each unique Geox product.
Questions & Answers
Q.What is the primary objective of Geox's new X Store concept?
What is the primary objective of Geox's new X Store concept?
The X Store concept aims to combine various design elements to show Italian quality, contemporary design, sustainability, and digital technology. It provides a multi-sensorial shopping experience using technology to engage customers.
Q.How does the Geox X Store engage customers with technology?
How does the Geox X Store engage customers with technology?
The store features a wide entrance door with circular cut-outs referencing Geox soles and uses a digitalised screen. This screen explains breathability, highlights trends and collections, and provides detailed descriptions of product patents.
Q.Which specific location in Singapore has the new Geox X Store opened?
Which specific location in Singapore has the new Geox X Store opened?
The new Geox X Store concept has opened in Paragon, Singapore. This location hosts the new outlet which embodies the brand's fusion of design and technology.