Genuine Broaster Chicken launches restaurant in Lucknow

Mar 14, 2017Updated Jun 4, 20251 min read

US restaurant chain Genuine Broaster Chicken (GBC) has launched at Singapore Mall in the Uttar Pradesh capital of Lucknow.

It is the region’s first outlet of the fast-food chain, and franchise owner Atul Maurya says he plans to expand the brand throughout Uttar Pradesh and Uttarakhand this year.

The Genuine Broaster Chicken company entered India two years ago in a partnership with F&B franchise-management company Yellow Tie Hospitality. The first outlet opened in Mumbai, with plans to roll out more than 300 outlets in 40 cities across India by next year.

Founded in 1953, Genuine Broaster Chicken is known for serving pressure-fried chicken, but also offers burgers. It has a presence in 36 countries.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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