Garuda Indonesia Travel Fair 2017 Records IDR457 Tln in Transactions
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VP Corporate Communications of Garuda Indonesia Tbk (GIAA), Benny S Butarbutar, in remarks, Monday (3/13/2017), said successful implementation of the GATF 2017 phase-1 shows public enthusiasm in traveling needs at an affordable price is still very high.
“In addition, successful implementation of the ninth GATF is certainly not without the support and hard work of all fellow employees of Garuda Indonesia Group. We wished that the implementation of the next 2017 GATF will be more successful,” he added.
The cities which become favorite destinations for visitors are Singapore, Hong Kong, Tokyo and Seoul for international routes; for domestic destination are Bali, Jogjakarta, Surabaya and Lombok.
Implementation of GATF in Jakarta this time also showed an increase, reaching 74 thousand visitors, compared to the same period last year of 60 thousand visitors.
Sporting the theme ‘Digital Experience’, Garuda Indonesia in 2017 GATF Phase 1 introduced LINE ID ‘Official Garuda Indonesia’, which is the only LINE ID for Indonesian airlines at this time.
“By adding official account of Garuda Indonesia in LINE, users of Garuda Indonesia’s services can enjoy various promotional programs from Garuda Indonesia throughout the year,” he said.
Questions & Answers
Q.What was the total value of transactions recorded during the first phase of GATF 2017?
What was the total value of transactions recorded during the first phase of GATF 2017?
The total transaction value for the first phase of GATF 2017 was IDR457 billion. This amount exceeded the set target of IDR380 billion for the event.
Q.Which cities were the biggest contributors to the revenue generated by the fair?
Which cities were the biggest contributors to the revenue generated by the fair?
The largest revenue contributors to the GATF 2017 phase-1 were identified as Jakarta, Lombok, and Denpasar. These cities collectively generated the most income for the event.
Q.What was the theme of the GATF 2017 Phase 1 and what new digital initiative was introduced?
What was the theme of the GATF 2017 Phase 1 and what new digital initiative was introduced?
The theme for GATF 2017 Phase 1 was 'Digital Experience'. As part of this, Garuda Indonesia introduced its official LINE ID, which is currently the only one for an Indonesian airline.
Q.Which domestic and international destinations were most popular among visitors to the travel fair?
Which domestic and international destinations were most popular among visitors to the travel fair?
Popular international destinations included Singapore, Hong Kong, Tokyo, and Seoul. For domestic travel, visitors showed most interest in Bali, Jogjakarta, Surabaya, and Lombok.
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