From shopper marketing to retail experience
In this article (5)
Global industry association Point of Purchase Advertising International (POPAI) will be holding the POPAI Asia Summit on 1st to 2nd September 2015 at Marina Bay Sands Hotel in Singapore. Titled “From Shopper Marketing to Retail Experience”, the two-day event aims to equip participants as they discuss key trends, new insights and success stories from global leaders in retailing and shopper marketing through a series of presentations, workshops and panel discussions led by influential personalities in the field.
This year’s Asia Summit features a notable line-up of guest speakers from the industry who will share their extensive experience and market insights, including:
- Richard Nicoll, Chief Shopper Marketing Officer at Saatchi & Saatchi Greater China
- Adriano di Dia, Head of Innovation Acceleration Team at Nestle Greater China Region
- Bob Neville, Global Retail Creative Director & Head of Retail at New Balance
- James Damian, Board Leader of Buffalo Wild Wings
- Michelle Adams, Founder & President of Marketing Brainology
- Christopher Brace, Founder & CEO of Shopper Intelligence
- Gianni Cossar, Global Director at GfK
- Brian Dyches, Director of Experience Design + Strategy & Partner at Openeye Labs
- Jake Sheperd, Regional Director of Retail at Gfk
- Leo van de Polder, Global Education Manager at POPAI & General Manager at POPAI Benelux
“We have gathered the best brains in the industry to address challenges faced by retailers and brands as they navigate an ever-evolving consumer behaviour landscape,” said Massimo Volpe, Vice President of Global Memberships at POPAI. “Through this, we hope that attendees will leave the POPAI Asia Summit armed with updated field knowledge and confidence in overcoming any obstacles that lie ahead.”
Notable industry figures such as Adriano di Dia who heads Nestle Greater China Region’s Innovation Acceleration team as well as Buffalo Wild Wings board leader James Damian will be present at the Asia Summit to speak on identifying growth opportunities in a modern retail environment and the importance of design thinking in the retail marketplace respectively.
Some additional highlights of the POPAI Asia Summit include:
“Through this, we hope that attendees will leave the POPAI Asia Summit armed with updated field knowledge and confidence in overcoming any obstacles that lie ahead.”
- The Retail Marketplace: Why and How it Has Changed so Much
- Retail Design and Virtual Merchandising: Indispensable Disciplines for Any Retail Strategy
- Reshape the World: How a New Era of Retail Concepts is Changing the Shopper Experience Forever
- Changing Shopper Behaviour in the Omnichannel Shopping Environment
- The Retail Revolution: How Neuromarketing is Connecting New Tools & Insights to the Marketplace
Workshops will also be conducted by Leo van de Polder, Global Education Manager at POPAI. Titled “How to Build an In-Store Communication Plan From Strategy to Execution” and “How to Create a Compelling Shopper Marketing Strategy” respectively, these sessions will enrich professionals looking to understand how they can best reach out to consumers and turn every prospect into a convert, resulting in brilliant returns on investment. To conclude the conference, a retail tour has been organized to provide participants a prime opportunity to discover new ideas and draw inspiration from myriad concept stores in Singapore.
A complete POPAI Asia Summit Agenda can be found at:
https://www.popai.com/asiasummit
To register for the event, go to:
Questions & Answers
Q.What is the main objective of the POPAI Asia Summit?
What is the main objective of the POPAI Asia Summit?
The two-day event aims to equip participants by discussing key trends, new insights, and success stories. This is achieved through presentations, workshops, and panel discussions led by influential industry personalities.
Q.Which specific topics will be covered at the summit?
Which specific topics will be covered at the summit?
Highlighted topics include the changing retail marketplace, indispensable retail design and virtual merchandising disciplines, and how new retail concepts are changing the shopper experience. The event also covers neuromarketing and omnichannel shopper behaviour.
Q.Who will be conducting workshops at the event?
Who will be conducting workshops at the event?
Leo van de Polder, Global Education Manager at POPAI, will lead workshops. These sessions will focus on building an in-store communication plan and creating a compelling shopper marketing strategy.
Q.What additional activity is planned for the conclusion of the conference?
What additional activity is planned for the conclusion of the conference?
A retail tour has been organised for the end of the conference. This provides participants with an opportunity to discover new ideas and draw inspiration from various concept stores located in Singapore.
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