Fresh insights on how Singaporean men shop online
In this article (5)
The majority of Singaporean men spend at least 30 minutes of shopping online every day, according to a survey by Southeast Asian e-commerce platform Shopee.
The Men’s Online Shopping Behaviour Survey 2020 has also found the target group of 2515 Singaporean male spends almost 70 percent more money online compared to last year.
Comparing prices to find the best deals is very important to close to 70 percent of Shopee’s male users. The data also revealed that most male users prefer to shop after work, especially from 11 pm to 1 am, or during lunchtime.
Singaporean men tend to shop for consumer electronics such as phone cables and wireless earphones as well as beauty & personal care products such as hair pomades and pimple patches. When not shopping, close to 60 percent of survey respondents revealed that they regularly use Shopee’s entertainment features, including in-app games.
Questions & Answers
Q.How much more money are Singaporean men spending online compared to last year?
How much more money are Singaporean men spending online compared to last year?
The survey found that Singaporean men are spending almost 70 percent more money online this year compared to the previous year. This indicates a significant increase in their online purchasing habits.
Q.What product categories are popular among male online shoppers in Singapore?
What product categories are popular among male online shoppers in Singapore?
Singaporean men frequently shop for consumer electronics, such as phone cables and wireless earphones. They also purchase beauty and personal care items like hair pomades and pimple patches.
Q.What are the preferred times for Singaporean men to shop online?
What are the preferred times for Singaporean men to shop online?
Most male users prefer to shop online after work, with the peak hours being from 11 pm to 1 am. Lunchtime is also a popular period for their online shopping activities.
Q.Do Singaporean men engage with Shopee's entertainment features?
Do Singaporean men engage with Shopee's entertainment features?
Yes, nearly 60 percent of the survey respondents regularly use Shopee's entertainment features. These include various in-app games available on the platform.