Fred Segal opens Kobe store

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American fashion retailer Fred Segal has opened its third store in Kobe, expanding its footprint in Japan.
Spread over the first and second floors of a Daimaru affiliated shop in Shosen Mitsui Building, Kyu-kyoryuchi area, the 1175 sqm store features an all-white interior.

Fred Segal brings exclusive lines from the US such as SMN jeans, Jaguar Design shirts, Delfina Balda skirt and tops, Thomas Wylde swimwear and scarves, and Sigerson Morrison shoes.
Brands such as LA’s Atelier & Repairs, Buaiso are displayed in the “Sunset” showroom along with “La Cienega” VIP salon.

The store’s second floor offers a new dining concept called The Cellar at Fred Segal with a wine bar and restaurant featuring more than 200 varieties of California wine and cuisine.
The Cellar mirrors the experiential retail trend with a focus on dining, and California flavours specifically, which, like its fashion, is considered an enviable novelty in Asia.

Questions & Answers
Q.What is the total size of Fred Segal's new store in Kobe?
What is the total size of Fred Segal's new store in Kobe?
The new Fred Segal store in Kobe is 1175 square metres in size. It occupies both the first and second floors within a Daimaru affiliated shop located in the Shosen Mitsui Building.
Q.Which specific fashion brands are exclusive to this new Fred Segal store?
Which specific fashion brands are exclusive to this new Fred Segal store?
Exclusive lines available include SMN jeans, Jaguar Design shirts, Delfina Balda skirts and tops, Thomas Wylde swimwear and scarves, and Sigerson Morrison shoes. These are American brands brought in by Fred Segal.
Q.What dining concept has Fred Segal introduced at the Kobe store?
What dining concept has Fred Segal introduced at the Kobe store?
The store's second floor features The Cellar at Fred Segal, a new dining concept. This includes a wine bar and a restaurant offering over 200 varieties of California wine and cuisine, focusing on Californian flavours.
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