Fred Perry Newest Bangkok flagship
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BuckleyGrayYeoman has designed a new store concept for Fred Perry in Asia.
The new Bangkok flagship is one of the star tenants of the newly opened EmQuartier shopping centre developed by The Mall Group.
The store is the second BuckleyGrayYeoman designed in the Far East and the practice’s latest fitout in its tenure as Fred Perry’s Worldwide Retail Design Consultant.
The Fred Perry Bangkok store in EmQuartier represents “a subtle development of the Fred Perry design language” developed by the architectural practice, which has resulted in “a contemporary and elegant boutique, designed to fit in with the selection of international luxury brands selected by the mall,” according to Paul White, director in charge of the project.
“EmQuartier is an exciting new development for Bangkok that brings together a truly stellar collection of international retail brands. To match the tone of the development, we have successfully modified our core design strategy, creating a smart interior that aligns with the ethos of EmQuartier while retaining the definitive Fred Perry DNA,” said White.
The store presents an open plan layout and sophisticated materials palette featuring concrete, black steel, timber and polished brass which contrasts with the wooden parquet flooring. A supersized signature Fred Perry laurel wreath logo has been drawn into the plan, influencing the shape and position of the seating and custom-made cabinets. In addition, BuckleyGrayYeoman created a sense of luxury in the shopfront by using a striking ribbed black steel and brass strip wreath on a series of large scale artworks incorporating the Fred Perry laurel logo.
Formed in 1997, BuckleyGrayYeoman is based in Shoreditch, London. Its past projects include Fashion Street in Shoreditch and 25 Soho Square in central London.
BuckleyGrayYeoman has completed stores for Fred Perry in Cardiff, Westfield Stratford in London and now Munich.
Questions & Answers
Q.What is the significance of the Fred Perry Bangkok store within the brand's global retail strategy?
What is the significance of the Fred Perry Bangkok store within the brand's global retail strategy?
This store is the second Fred Perry location in the Far East designed by BuckleyGrayYeoman. It represents a subtle development of the brand's design language, tailored to align with the luxury brands in the EmQuartier shopping centre.
Q.What specific design elements were incorporated to reflect both the mall's luxury ethos and Fred Perry's identity?
What specific design elements were incorporated to reflect both the mall's luxury ethos and Fred Perry's identity?
The store features an open plan and a materials palette including concrete, black steel, timber, and polished brass, contrasting with parquet flooring. A supersized laurel wreath logo influences the seating and custom cabinets, retaining Fred Perry's DNA.
Q.Which other Fred Perry stores has BuckleyGrayYeoman designed as their Worldwide Retail Design Consultant?
Which other Fred Perry stores has BuckleyGrayYeoman designed as their Worldwide Retail Design Consultant?
Beyond the Bangkok flagship, BuckleyGrayYeoman has designed stores for Fred Perry in Cardiff, Westfield Stratford in London, and Munich. They have also completed another store in the Far East.