FPT Retail Vietnam sets up milk store chain
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Vinamilk and FPT Retail Vietnam have entered a joint venture to open a chain of stores specialising in dairy products.
This “uncommon partnership” is hoped to bring benefits to both parties, FPT adding extensive retail industry experience and insight, Vinamilk a household name and favourite brand.
A six-month pilot program will see the concept trialled at two of 200 FPT stores in Ho Chi Minh City, with a nationwide rollout to follow if the trial proves a success. Most of the stores will be located alongside an FPT store.
The two sides hope this ‘win-win partnership’ will maximise their own strengths in manufacturing, distribution and retail.
Shoppers at the Vinamilk stores will have access to product information, direct or online consultation, delivery and other promotions and offers.
Vinamilk started selling dairy products online earlier this month to compete with new players in the dairy market, including Dutch Lady, Mead Johnson, Nestle, Abbott and TH True Milk.
Questions & Answers
Q.What is the primary goal of the joint venture between Vinamilk and FPT Retail Vietnam?
What is the primary goal of the joint venture between Vinamilk and FPT Retail Vietnam?
The partnership aims to establish a new chain of stores dedicated to dairy products. Both companies anticipate benefiting by combining FPT's retail expertise with Vinamilk's strong brand and manufacturing capabilities.
Q.How will the new milk store concept be tested before a wider launch?
How will the new milk store concept be tested before a wider launch?
A six-month pilot programme will be conducted, trialling the concept at two of FPT's existing 200 stores in Ho Chi Minh City. A nationwide expansion is planned only if this initial trial proves successful.
Q.What benefits will shoppers receive at the new Vinamilk stores?
What benefits will shoppers receive at the new Vinamilk stores?
Customers will have access to detailed product information, direct or online consultations, and delivery services. The stores will also offer various promotions and special offers on dairy products.
Q.Why did Vinamilk decide to form this retail partnership?
Why did Vinamilk decide to form this retail partnership?
Vinamilk recently began selling dairy products online to compete with new market entrants like Dutch Lady and Nestle. This partnership allows them to maximise their distribution and retail strengths against competitors.
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