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The omnichannel model has become a new weapon in the race to maintain and expand market share in the electronics retail industry. The coveted Top 3 A latecomer taking on established competitors, FPT Shop only started to strengthen its e-commerce channel in…
Vinamilk and FPT Retail Vietnam have entered a joint venture to open a chain of stores specialising in dairy products. This “uncommon partnership” is hoped to bring benefits to both parties, FPT adding extensive retail industry experience and insight,…
The Vietnam mobile phone market is heating up, with major retailers pushing smaller businesses to the wall as new branded stores open almost every week. With limited marketing budgets, smaller retailers, the traditional mainstay of the mobile phone business,…
Official Apple Vietnam retail stores have been appointed to receive stock directly from the California-based tech giant. One official retailer is FPT Shop, which currently operates retail stores in Vietnam selling Apple products imported from other Asian…
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