Former Starbucks Vietnam head becomes Phuc Long beverage chain CEO

Patricia Marques, formerly the chief of Starbucks Vietnam for over 11 years, has been named the CEO of beverage chain operator Phuc Long Heritage.

Marques has made an appearance at of Phuc Long’s recent events, and is introduced on the website of Masan Group, the parent company of Phuc Long Heritage, as “a seasoned food and beverage executive with a proven track record of success in the Vietnamese market.”

Prior to joining Phuc Long, she served as general manager of Starbucks Vietnam, where she oversaw all aspects of the business and maintained a close relationship with its partner, Maxims HK.

Before that she had spearheaded the establishment of international operations for companies such as Saks Fifth Avenue, Panera Bread and Highlands Coffee.

Marques has lived in Vietnam for the past 14 years and considers HCMC her home, according to Masan.

“We believe that Patricia will write the next chapter for Phuc Long Heritage and build a tea brand to represent Vietnamese culture.”

Phuc Long has 176 stores nationwide. In the third quarter its net revenues rose nearly 13% year-on-year to VND425 billion (US$16.75 million).