Forevermark Asia launches in Korea, Thailand
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De Beers Group of Companies has launched its diamond brand Forevermark in Asia – with new partners in South Korea and Thailand.
It is now available in more than 1700 outlets in 38 consumer markets.
In South Korea, Forevermark Asia launched with licensee partner Golden Dew, which has started selling the brand in 11 of its stores. Golden Dew was founded in 1989 as Korea’s first jewellery brand, says De Beers, and has a presence in more than 70 department stores.
In Thailand, the brand launched at the opening of an exhibition at Siam Paragon, one of Bangkok’s largest department stores. With its new licensee partner, diamond retail chain Jubilee Diamond, Forevermark will be available in stores across the country, says De Beers.
Forevermark CEO Stephen Lussier says the brand has had remarkable growth since being established eight years ago.
Questions & Answers
Q.Which retail partners has Forevermark chosen for its launch in South Korea and Thailand?
Which retail partners has Forevermark chosen for its launch in South Korea and Thailand?
In South Korea, Forevermark has partnered with Golden Dew, the country's first jewellery brand. For Thailand, the brand has selected Jubilee Diamond, a diamond retail chain, as its licensee partner.
Q.How many stores will stock Forevermark products in South Korea after the launch?
How many stores will stock Forevermark products in South Korea after the launch?
Forevermark products will initially be available in 11 of Golden Dew's stores in South Korea. Golden Dew, the licensee partner, already has a presence in over 70 department stores across the country.
Q.What is the current global reach of the Forevermark brand following these new launches?
What is the current global reach of the Forevermark brand following these new launches?
After expanding into South Korea and Thailand, the Forevermark brand is now available in more than 1,700 outlets. Its products can be found across 38 different consumer markets globally.