Foot Locker Opens in Jewel Changi Airport, Celebrating Youth and Sneaker Culture
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Located in Jewel Changi Airport, the two-story space with a dedicated women’s and kids’ area, delivers an engaging retail experience, combining premium products, elevated in-store presentations, as well as enhanced customer experiences.
With impressive footwear and apparel collections from global brand partners, customers can expect elevated product storytelling from Nike, adidas, Puma, Fila and Champion. The store celebrates basketball culture, offering a premium selection of sneakers and apparel from Nike and Jordan, and features the widest selection of Nike Air Max Plus (TN’s) available in market.
The store features specially commissioned artwork by local artist Clogtwo, setting the tone for how Foot Locker will regularly tailor the store to the local community.
To celebrate the launch, Foot Locker hosted a preview event for media. Attendees experienced Xbox gaming, a pop up nail bar and Nike customisation.
Commenting on the new store, Tomas Petersson, VP and GM, Foot Locker Asia said, “The Jewel store gives Foot Locker a great opportunity to engage and inspire youth culture within the local community. We designed a space that celebrates the city’s creative community and inspires Singapore’ssneaker enthusiasts.”
Questions & Answers
Q.What kind of products does the new Foot Locker store offer customers?
What kind of products does the new Foot Locker store offer customers?
The store provides impressive footwear and apparel collections from global brands such as Nike, adidas, Puma, Fila and Champion. It also features a premium selection of sneakers and apparel celebrating basketball culture.
Q.How does the new store aim to connect with the local community?
How does the new store aim to connect with the local community?
The store will regularly tailor its offerings to the local community, including specially commissioned artwork by local artist Clogtwo. It also aims to engage and inspire youth culture within the local community.
Q.What special features were available at the launch event?
What special features were available at the launch event?
Attendees at the launch event for media experienced various activities. These included Xbox gaming, a pop-up nail bar, and a Nike customisation station, adding an interactive element to the opening.
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