Foodpanda to drive Covid-19 vaccination awareness campaign across Asia
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Food and grocery delivery service Foodpanda has launched a Covid-19 vaccination awareness campaign across Asia in the lead-up to WHO’s World Immunisation Week. The campaign, which aims to reach more than 10 million people across Asia, will include a series of content across digital and social media channels, providing information and resources on local vaccination programs.
It will be rolled out in phases across Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan, and the Philippines.
“The region’s battle with Covid-19 is ongoing, and we have to stay vigilant on keeping our ecosystem safe,” said Jakob Angele, CEO of Foodpanda. “Leveraging existing channels with our network of riders, merchants, employees and customers, we can raise greater awareness around fighting misinformation and share information around local vaccination programs so that our entire delivery ecosystem can be informed and mobilized.”
Besides its social media campaign, Foodpanda will also join hands with local authorities to support vaccination programs in Singapore, Cambodia, and the Philippines.
“We will continuously explore ways to play a part in the fight against Covid-19.”
Questions & Answers
Q.Which specific countries will be included in Foodpanda's Covid-19 vaccination awareness campaign?
Which specific countries will be included in Foodpanda's Covid-19 vaccination awareness campaign?
The campaign will be rolled out in Singapore, Malaysia, Thailand, Hong Kong, Cambodia, Japan, Bangladesh, Pakistan, and the Philippines. These countries are all located in Asia, where the campaign is focused.
Q.What methods will Foodpanda use to raise awareness about Covid-19 vaccinations?
What methods will Foodpanda use to raise awareness about Covid-19 vaccinations?
Foodpanda will use a series of content across digital and social media channels to provide information. They will use their network of riders, merchants, employees, and customers, and also join local authorities.
Q.How many people does Foodpanda aim to reach with this vaccination awareness campaign?
How many people does Foodpanda aim to reach with this vaccination awareness campaign?
The campaign aims to reach more than 10 million people across Asia. This target includes their network of riders, merchants, employees, and customers, as well as the wider public.
Q.In which countries will Foodpanda collaborate with local authorities to support vaccination programmes?
In which countries will Foodpanda collaborate with local authorities to support vaccination programmes?
Foodpanda will join hands with local authorities to support vaccination programmes in Singapore, Cambodia, and the Philippines. This is in addition to their social media awareness campaign.