F&N Magnolia Launches Sanrio Ice Confection Line Across Singapore

F&N Magnolia rolled out a limited-edition strawberry and yoghurt ice confection across Singapore retail channels on September 3, priced at S$2.20 for single sticks and S$8.40 for four-packs.

The launch pairs the heritage dairy brand with Sanrio characters My Melody and Kuromi across impulse and take-home formats. Alongside the stick multipacks, the company introduced a repackaged My Melody and Kuromi raspberry ripple ice cream tub priced at S$6.42.

Channel Distribution and Pricing

F&N split the product formats by channel to target distinct shopping occasions. Convenience stores carry the single-serve stick line at S$2.20, while leading supermarket operators stock the four-stick multipacks at S$8.40 and the redesigned tubs at S$6.42. All items carry halal certification to serve the broader domestic market.

To drive basket size in grocery aisles, the brand attached a gift-with-purchase promotion running through the end of October 2026. Shoppers who buy two multipacks receive a branded travel organiser set valued at S$19.90, subject to stock availability.

Character Licensing in Dairy Retailing

Packaged food manufacturers across Southeast Asia rely heavily on co-branded character tie-ups to drive short-term volume in crowded freezer cabinets. Licensing recognizable IP allows legacy dairy labels to capture younger demographics and impulse buyers without reformulating entire permanent portfolios.

The promotion runs across participating supermarket chains until October 31, 2026, or until premium gift stocks are exhausted.