FMCG, fashion spur Lazada Indonesia growth

eCommerce group Lazada Indonesia says its current volume growth has accelerated to more than 150 per cent than at the same time last year.

Key contributing categories are FMCG and fashion, which are both growing more than three times as much as last year. Also, about 80 per cent of the orders are via mobile devices.

“Our rapidly growing orders in categories such as FMCG and fashion, being shipped all across the country, further demonstrates that Lazada has truly become the one-stop shopping destination of choice,” says Lazada Indonesia co-CEO Florian Holm.

This success is also helping SMEs, which can now sell on Lazada free of commission – an initiative that will ultimately also benefit consumers through more competitive pricing, says Lazada. The initiative has helped SMEs achieve up to 10 times growth in sales since the beginning of the year.

Brands are also benefiting from the growth through partnerships with Lazada Indonesia to offer exclusive products.

In a recent Lazada collaboration with L’Oreal Paris, the My Superstar Look campaign – endorsed by celebrities Maudy Ayunda and Dian Sastrowardoyo – resulted in a 10-times increase in sales as well as engaging thousands of new customers for the cosmetics giant.

Levi’s is now working with Lazada to create an onsite experience including product story videos, and fit and size guides to help consumers find the right jeans. This season the companies will run joint marketing campaigns for the Levi’s 511 Slim Fit Jean for men and Levi’s 711 Asia Skinny Jean for women.