FLC launches jewelry brand

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Conglomerate FLC on Wednesday entered the jewelry industry with the new brand FJC, establishing its first store in Hanoi.
Located at Bamboo Airways Tower in Cau Giay District, FJC’s first store sells 24-karat gold, jewelry, diamond and fengshui accessories.
The jewelry business will help FLC complete its ecosystem, which already includes real estate, aviation and tourism, said FLC Deputy Chairwoman Dang Luu Van, who is also the chairwoman of FJC.
More FJC stores will be set up at FLC resorts and urban areas across the country, she added.
The main competitors of FJC will be long-established jewelry brands like Saigon Jewelry Company (SJC), Phu Nhuan Jewelry (PNJ) and DOJI.
FLC targets a revenue of VND27 trillion and profit of VND2.1 trillion this year, double from last year.
Questions & Answers
Q.What kind of products does FJC sell at its new Hanoi store?
What kind of products does FJC sell at its new Hanoi store?
The first FJC store offers 24-karat gold, various jewellery items, diamonds, and fengshui accessories. These products are available at its new location in the Bamboo Airways Tower in Cau Giay District.
Q.Where will FJC open more stores in the future?
Where will FJC open more stores in the future?
Future FJC stores are planned to be established within FLC's existing resorts and urban developments. These new locations will be situated across the country, expanding the brand's presence.
Q.What are FLC's financial targets for this year?
What are FLC's financial targets for this year?
FLC aims to achieve a revenue of VND27 trillion and a profit of VND2.1 trillion this year. These financial goals represent a doubling of figures from the previous year.
Q.How does the jewelry business fit into FLC's overall strategy?
How does the jewelry business fit into FLC's overall strategy?
The new jewelry business, FJC, is intended to help FLC complete its existing ecosystem. This ecosystem already encompasses real estate, aviation, and tourism sectors, as stated by FLC Deputy Chairwoman Dang Luu Van.
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