Fitness First Thailand to expand
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The UK-based chain operates 27 gyms, or ‘fitness clubs’ in Thailand already, part of a broad international network.
The new gyms will be opened in at Crystal SB mall on Ratchaphruek Rd, AIA Capital Center, CentralPlaza Rama 2 and Crystal Park.
In an interview with the Bangkok Post newspaper, Fitness First Thailand MD Mark Buchanan said the company would invest 1 billion baht (US$30.8 million) in opening the new stores and in developing a new digital communication tool to improve engagement with its membership base.
He said the fitness industry was showing positive signs of growth in a subdued Thai economy.
“Health-related businesses still have huge room to grow, because Thais are more health-conscious,” he said.
Fitness First Thailand’s turnover grew by about 10 per cent in 2014 and it now has 66,000 members across Thailand.
The Bangkok Post reports the the Thai fitness industry is worth US$155 million annually, with 200,000 people belonging to 480 gym operators across the nation.
Questions & Answers
Q.Where will the new Fitness First gyms be located in Thailand?
Where will the new Fitness First gyms be located in Thailand?
The new fitness clubs will open at Crystal SB mall on Ratchaphruek Rd, AIA Capital Center, CentralPlaza Rama 2 and Crystal Park. These locations are part of Fitness First Thailand's expansion plans.
Q.How much money is Fitness First Thailand investing in its expansion?
How much money is Fitness First Thailand investing in its expansion?
The company plans to invest 1 billion baht, equivalent to US$30.8 million, in opening the new stores. This investment also covers developing a new digital communication tool to enhance member engagement.
Q.What is the current size of the fitness industry in Thailand?
What is the current size of the fitness industry in Thailand?
The Thai fitness industry is reportedly worth US$155 million annually. It currently serves 200,000 members across 480 gym operators nationwide, indicating a growing market.
Q.What was Fitness First Thailand's revenue growth in 2014?
What was Fitness First Thailand's revenue growth in 2014?
Fitness First Thailand experienced a turnover growth of approximately 10 per cent in 2014. The company currently serves a membership base of 66,000 people across its operations in Thailand.
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