FitFlop unflappable about Thailand investment scheme
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The Primer Group of Companies, a Philippines lifestyle fashion company, believes sales of FitFlop shoes in Asia-Pacific this year will outpace last year’s with Thailand driving growth.
Camille Karaan, deputy director and vice-president of Primer International Management Ltd, the operator of FitFlop shops in Asia-Pacific, said despite the Thai economy slowing it would maintain its investment in the Thai market, particularly for exclusive product designs.
The company started producing exclusive shoe designs for Thailand three years ago, which received a warm response from ASEAN customers, particularly the Shasha collection. About 150,000 pairs of Shasha sandals were sold in Asia-Pacific last year, compared with a record high of 100,000 pairs for its regular collections.
Questions & Answers
Q.Which company operates FitFlop shops across the Asia-Pacific region?
Which company operates FitFlop shops across the Asia-Pacific region?
Primer International Management Ltd, a subsidiary of the Primer Group of Companies, is responsible for operating FitFlop shops in the Asia-Pacific market.
Q.What evidence suggests the exclusive Thai product designs have been successful?
What evidence suggests the exclusive Thai product designs have been successful?
The Shasha collection, part of the exclusive designs, sold 150,000 pairs in Asia-Pacific last year, exceeding the 100,000 pairs sold for FitFlop's regular collections.
Q.How long has FitFlop been producing exclusive shoe designs for the Thai market?
How long has FitFlop been producing exclusive shoe designs for the Thai market?
The company began producing these exclusive shoe designs specifically for the Thai market three years ago.
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