First Under Armour India store’s a Fact
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Under Armour India is about to open its first store after testing the market online. According to Jason Archer, MD at Under Armour’s Asia-Pacific region, the company has set up a wholly owned Indian subsidiary. It will be led by former Adidas veteran Tushar Goculdas as MD.
“We are investing in Asia Pacific as there are long-term growth opportunities. We have been concentrating in China over the last few years. Over the next couple of weeks, we will be establishing our retail presence in India,” Archer told.
Under Armour India will start operations by opening stores in metro locations after assessing the market potential online through partnerships with Amazon and Flipkart-owned Myntra.
“We will start operations by selling our global portfolio of training and running products,” said Archer.
Questions & Answers
Q.What is the structure of Under Armour's operations in India?
What is the structure of Under Armour's operations in India?
Under Armour has established a wholly owned Indian subsidiary. This structure allows them direct control over their operations and retail presence, rather than relying solely on local partners for market entry and expansion in the country.
Q.Who will lead Under Armour's new Indian subsidiary?
Who will lead Under Armour's new Indian subsidiary?
The new Indian subsidiary will be led by Tushar Goculdas, who previously held a leadership role at Adidas. His experience in the sports retail sector in India is expected to guide the brand's local strategy and development.
Q.Which product categories will Under Armour India focus on initially?
Which product categories will Under Armour India focus on initially?
Under Armour India plans to begin operations by selling its global portfolio of training and running products. This initial focus aligns with the brand's core offerings and established market presence elsewhere.
Q.Why is Under Armour investing in the Asia-Pacific region now?
Why is Under Armour investing in the Asia-Pacific region now?
Under Armour is investing in the Asia-Pacific region due to perceived long-term growth opportunities. The company has previously concentrated its efforts in China and is now expanding its retail presence into India to capitalise on this potential.
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