First Under Armour India store’s a Fact

Mar 5, 2019Updated May 27, 20251 min read

Under Armour India is about to open its first store after testing the market online. According to Jason Archer, MD at Under Armour’s Asia-Pacific region, the company has set up a wholly owned Indian subsidiary. It will be led by former Adidas veteran Tushar Goculdas as MD.

“We are investing in Asia Pacific as there are long-term growth opportunities. We have been concentrating in China over the last few years. Over the next couple of weeks, we will be establishing our retail presence in India,” Archer told.

Under Armour India will start operations by opening stores in metro locations after assessing the market potential online through partnerships with Amazon and Flipkart-owned Myntra.

“We will start operations by selling our global portfolio of training and running products,” said Archer.

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Mei Ling Tan

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Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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