Firs Innisfreet Canada store opens in Toronto
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Innisfree Canada has chosen Toronto for its first standalone store.
The South Korean natural cosmetics brand’s new store will cover around 2500sqft of Toronto’s Yorkdale Shopping Centre according to designs. It will use a direct-to-consumer retail model designed to meet a competitive marketplace.
The “plant-to-bottle” brand, operated by Seoul’s Amorepacific Corporation, partnered with CBRE to enter Canada, with initial targets being major mall space in Toronto and Vancouver. Amorepacific currently owns 33 health, beauty and personal brands.
Innisfree Canada is not alone in targeting the North American nation, with US company Ulta Beauty and French chain Sephora among prominent names in the beauty products industry recently moving in.
Over the past five years, more than 150 international brands have opened stores in Canada, more than 50 in 2017. Last year more than 30 brands brought a direct-to-consumer retail model to Canada.
Questions & Answers
Q.Which company operates the Innisfree brand?
Which company operates the Innisfree brand?
The Innisfree brand is operated by Amorepacific Corporation, a company based in Seoul. Amorepacific currently owns a total of 33 health, beauty, and personal brands.
Q.What is the planned size of the new Innisfree store?
What is the planned size of the new Innisfree store?
Designs indicate that the new Innisfree store in Toronto’s Yorkdale Shopping Centre will cover an area of approximately 2500 square feet. This is their first standalone store in Canada.
Q.Which other beauty brands have recently expanded into the Canadian market?
Which other beauty brands have recently expanded into the Canadian market?
US company Ulta Beauty and French chain Sephora are among the prominent beauty brands that have recently moved into Canada. Innisfree is one of many international brands targeting this market.
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