Filipino chocolate brand to open store in Tokyo
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Filipino chocolate brand Auro is expanding to Japan.
The first Auro Chocolate store will open on October 7 in Frenity House in Shibuya City, a special ward of Tokyo. The brand was discovered during a trip to the Philippines by the father of the founder of Japanese distributor Kotowari, which is now exclusively representing the brand in Japan.
Co-founder Mark Ocampo said: “They discovered us through social media. He bought all these chocolates from the Philippines and took them to Japan. They tried all the chocolates they had and chose us.”
Kotowari will manage the approximately 20-30sqm Auro store in addition to promoting the brand in local hotels and restaurants. The said the deciding factor in distributing the Auro brand is the direct relationship between the chocolatier and the cacao farmers who supply beans. Auro assists the farmers with business administration training and quality control, helping to improve their quality of life.
Questions & Answers
Q.When will the first Auro Chocolate store in Tokyo open?
When will the first Auro Chocolate store in Tokyo open?
The first Auro Chocolate store is scheduled to open on October 7. It will be located in Frenity House, within Shibuya City, a special ward of Tokyo, marking the brand's expansion into Japan.
Q.Which Japanese company is managing Auro Chocolate's expansion in Japan?
Which Japanese company is managing Auro Chocolate's expansion in Japan?
Japanese distributor Kotowari is exclusively representing Auro Chocolate in Japan. They will manage the new store and also promote the brand to local hotels and restaurants as part of their distribution efforts.
Q.What was the main reason Kotowari decided to distribute Auro Chocolate?
What was the main reason Kotowari decided to distribute Auro Chocolate?
The primary reason for Kotowari distributing Auro was the direct relationship Auro Chocolate maintains with its cacao farmers. Auro supports these farmers with business administration training and quality control assistance.