Filipino Bakery Chain Mary Grace Set For First International Venture In Singapore
In this article (4)
Singapore has recently seen an influx of Chinese food and beverage (F&B) brands. Among them are the florist-café Tomacado, the popular teahouse Incloud, and Siji Miinfu, a specialist in Peking duck. However, the island nation is also preparing to welcome a notable name from the Philippines: Mary Grace. From its humble beginnings as a small bazaar stall set up by a mother of five in 1994, Mary Grace has grown into a bakery and café chain with over 140 outlets in the Philippines. The upcoming Singaporean outlet will be its first international venture.
Mary Grace’s Initial Success in Singapore
In September of this year, Mary Grace held a three-day pop-up event in Singapore. Despite minimal advertising, the event was a sold-out success. This could be a signal that when the permanent store opens, a large number of eager customers will be waiting.
Signature Offerings
The bakery’s signature offerings include its cheese rolls and ensaymada, a soft and buttery Filipino pastry adapted from the Spanish ensaïmada. In the classic version, Mary Grace tops the pastry with a dusting of aged Edam cheese. During the pop-up event, a box of six was sold for $31.50. The ensaymada also comes in several other flavours, such as cinnamon apple and chocolate.
Mary Grace’s other home-style baked goods include carrot cake, banana bread, lemon bars, and strawberry shortcake. It is hoped that these, along with savoury items like sandwiches and Filipino-style all-day breakfast dishes, will be available in the Singapore store.
Further Information
Details about the exact location and opening date of Mary Grace’s Singapore location are still forthcoming. The latest updates will be posted on its Instagram account @cafemarygrace.sg.
Questions & Answers
What is Mary Grace’s origin?
Mary Grace originated as a small bazaar stall set up by a mother of five in the Philippines in 1994. It has since grown into a large bakery and café chain with over 140 outlets in its home country.
What are some of the signature items at Mary Grace?
Some of the signature items at Mary Grace include cheese rolls, ensaymada which is a fluffy, buttery Filipino pastry, and other home-style baked goods like carrot cake, banana bread, lemon bars, and strawberry shortcake.
When and where will the permanent Mary Grace store in Singapore open?
The exact details regarding the opening date and location of the Mary Grace store in Singapore have not yet been released. Future updates will be posted on its Instagram account @cafemarygrace.sg.