Fila opens its flagship heritage store in Pune India
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After the success of Fila India’s flagship heritage store in Mumbai, Fila has just launched its new heritage store in Pune. Sneaking its way into the affluent neighborhood of Viman Nagar at the bustling Phoenix Market City mall Pune, the store is a 1,068 sq. ft. mecca for sneakerheads and sports fashion enthusiasts alike.
The bold, oversized, backlit logo is configured to reveal the store’s exteriors from afar. Also reflecting its classic-meets-contemporary vibe with iconic red, white and blue colour palette, the muted store interiors serve as the ideal backdrop to showcase a show-stopping and vibrant Fila Heritage autumn/winter 2018 collection. Global campaign images are displayed around the store as a visual treat to the eyes.
Talking about the store launch, Rohan Batra, MD of Cravatex Brands Ltd. said, “Quick on the heels of our flagship heritage store launch in Mumbai, we are excited to launch our second store in the young, vibrant city of Pune. With a dominantly cosmopolitan and fashionable student community, Pune seemed like the perfect pit stop on the road to taking on the sports fashion segment in India.”
Questions & Answers
Q.What is the primary target demographic for Fila's new Pune store?
What is the primary target demographic for Fila's new Pune store?
The new Fila store in Pune aims to attract a cosmopolitan and fashionable student community. The company believes this demographic makes Pune an ideal location for expanding in the sports fashion segment.
Q.Which specific Fila collection is being showed in the new Pune store?
Which specific Fila collection is being showed in the new Pune store?
The store is featuring the Fila Heritage autumn/winter 2018 collection. Its vibrant designs are highlighted against the muted interior backdrop, alongside global campaign images for visual appeal.
Q.Who is responsible for the launch of the new Fila store in Pune?
Who is responsible for the launch of the new Fila store in Pune?
Rohan Batra, the Managing Director of Cravatex Brands Ltd., spoke about the store's launch. This suggests that Cravatex Brands Ltd. Is involved in Fila's operations in India.
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