FILA launches Pokémon-inspired sneakers

1 min readUpdated Jun 4, 2025Mar 23, 20183:50 AM

Fila Korea has collaborated with Japanese VR game franchise Pokemon on a range of colourful sneakers.

Available via Fila South Korea, the limited-edition shoes feature Pokemon characters including Bulbasaur, Charmander, Jigglypuff, Pikachu and Squirtle. The shoes are wrapped in a Pokeball-themed box with a badge and sticker of the corresponding Pokemon.

There are just two models: the Fila Court Deluxe and Classic Kicks.

Orders for Hong Kong, Japan, Malaysia, Philippines Singapore, Taiwan and other Asian countries as well as the US can be placed through Harum.io.

AdvertisementAdvertise with usMobile 320×100

What this means

Fila's Pokemon sneaker collaboration is a shrewd move, capitalising on established brand recognition and a strong Asian market presence through Harum.io's broad reach. This strategy, previously seen with Tiffany's targeted luxury expansion in Singapore, pressures rivals to similarly innovate their product lines with culturally relevant partnerships. While the limited-edition nature mitigates direct inventory risk, the reliance on pop culture trends demands continuous, fresh engagement. The risk lies in oversaturation or misjudging future IP relevance. Fila's success here will depend on its ability to consistently deliver appealing, limited-run collaborations, much like Panpuri's aggressive 16-store Asian expansion. Watch for sales performance data or future collaboration announcements.

Aiko Tanaka

Reader pulse

Fila's Pokemon collaboration:

18,660 votes so far

Fila's Pokemon collaboration:

Asia's retail intelligence, in your inbox