Retail experts are tipping women’s intimate apparel as one of the hot spots for the sector this year with the release of the steamy movie Fifty Shades of Grey expected to trigger a rise in sales of lingerie and related “items”.
Being billed as the “movie event of 2015”, it is the adaption of the best-selling book and lingerie retailers can’t wait for its release.
Although a discretionary category, lingerie sales have been higher in the past year, as consumers look to spoil themselves with a one-off purchase. This demand, which has also been out-pacing even jewellery sales, has led to the opening of more stores, including the overseas-based Victoria’s Secret outlets and the Agent Provocateur, both of which are on the hunt for more stand-alone stores across Australia.
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