Ferrero trials recyclable retail displays across Australia
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Beginning August, confectionary giant Ferrero will trial 3000 recyclable Kinder Bueno displays across retail stores nationwide. The initiative is part of the company’s sustainability strategy to reduce its carbon footprint by 2030.
The retail displays are made from 100-per-cent recyclable dump bins using biodegradable varnish, with each dump bin set to save 3.75 sqm of plastic.
According to the confectionery company, in-store shoppers won’t notice any difference between the recyclable displays and the ones made with polypropylene plastic discarded at landfills after use.
The recyclable displays were developed in partnership with point-of-sale supplier Think Display, a company with its own sustainability initiatives such as carbon-neutral shipping and using soy-based inks when printing on display materials.
The trial is just one of Ferrero’s initiatives as it seeks to make all of its displays 100-per-cent recyclable by 2030. Other projects like recycled bamboo moulded clips are currently being tested to replace plastic Corr-a-clips used in Nutella towers.
Questions & Answers
Q.What is the primary material used for the new recyclable Kinder Bueno displays?
What is the primary material used for the new recyclable Kinder Bueno displays?
The new Kinder Bueno displays are made from 100-per-cent recyclable dump bins. These bins also feature a biodegradable varnish to enhance their environmental credentials. This design aims to save plastic waste.
Q.What is Ferrero's ultimate goal for its retail displays by 2030?
What is Ferrero's ultimate goal for its retail displays by 2030?
Ferrero aims to make all of its retail displays 100-per-cent recyclable by 2030. This initiative is part of their broader sustainability strategy to reduce their overall carbon footprint. The Kinder Bueno trial is a step towards this.
Q.How many recyclable displays will be trialled initially and where?
How many recyclable displays will be trialled initially and where?
Ferrero will trial 3,000 recyclable Kinder Bueno displays across retail stores nationwide in Australia. This large-scale trial is set to begin in August, evaluating the effectiveness and practicality of the new materials.
Q.Which company did Ferrero partner with to develop these new displays?
Which company did Ferrero partner with to develop these new displays?
Ferrero partnered with Think Display, a point-of-sale supplier, to develop the recyclable displays. This partner also has its own sustainability initiatives, including carbon-neutral shipping and using soy-based inks for printing.
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