Fendi opens first flagship boutique in South Korea
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Fendi has opened the doors to its first flagship boutique in Seoul, South Korea. Dubbed “Palazzo Fendi Seoul,” the 715 square meter (approximately 7,696 square feet) store is located in the Cheongdam-dong neighborhood of the city and houses the brand’s women’s and men’s ready-to-wear and fur collections, shoes, accessories, leather goods, and home accessories across four levels.
The impressive façade combines geometric diagonals in stainless steel finishing and central glass windows that converge towards the corner of the building, through a modern and urban reinterpretation of classic Roman patterns.
The façade is emphasized by LED arches, Fendi signature element recalling those of Palazzo della Civiltà Italiana – Fendi’s Rome headquarters.
Questions & Answers
Q.What is the size of the new Fendi boutique in Seoul?
What is the size of the new Fendi boutique in Seoul?
The new Fendi flagship boutique in Seoul is 715 square meters, which is approximately 7,696 square feet. It spans across four levels within the building.
Q.What types of products does the new Fendi store offer?
What types of products does the new Fendi store offer?
The store houses Fendi's women’s and men’s ready-to-wear and fur collections. It also offers shoes, accessories, leather goods, and home accessories for customers.
Q.Where in Seoul is the new Fendi flagship located?
Where in Seoul is the new Fendi flagship located?
The new Fendi flagship boutique, named “Palazzo Fendi Seoul,” is located in the Cheongdam-dong neighborhood of the city. This area is known for its luxury retail presence.
Q.What distinctive features does the boutique's façade have?
What distinctive features does the boutique's façade have?
The façade combines geometric diagonals in stainless steel and central glass windows converging towards the corner. It features LED arches, recalling those at Fendi’s Rome headquarters, Palazzo della Civiltà Italiana.
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