Fashion
Fat Brands China has announced the development of six new co-branded Fatburger and Buffalo’s Express restaurants throughout Shanghai with Bloomfield.
The new locations will build on Fat’s existing presence in China, where the company currently operates multiple successful locations in both Beijing and Shanghai.
“When expanding internationally, it’s important to identify a partner we can trust with our iconic brand,” said CEO of Fat Brands Andy Wiederhorn. “Markets such as Shanghai, where demand and crowds are large, magnifies this need even more. We’re thrilled to open more restaurants with the Bloomfield team. They’ve done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”
Fat Brands currently owns seven restaurant brands that have more than 300 locations open and 200 under development around the world.
