Fast food chain Jollibee to open 25 stores
In this article (5)
Philippine fast-food chain Jollibee plans to open 25 UAE stores by 2020.
Describing the UAE as “a key market” in its regional development plans, Jollibee has already opened a 12th store in Al Ain Mall and is preparing two other mall locations in Abu Dhabi and Dubai. It has also updated its menu offerings to satisfy local palates, while still ensuring the menu appeals to the large population of Filipino OFWs in the area.
Jollibee UAE CEO Hisham Al Gurg said, “The UAE is a key expansion market for the brand, ever since we launched our first outlet in Dubai Mall in 2015… the awareness of the brand in the UAE is increasing rapidly. The launch of the new restaurants is driven by strong demand from customers, thereby bringing the brand closer, not only to the larger Filipino community present in the country, but also to several other nationalities.”
The company is currently developing a voice recognition service called Bee Talks to help customers place orders verbally via a Facebook app.
Jollibee has operated as Golden Bee Restaurants in the UAE since 2015.
Questions & Answers
Q.By what year does Jollibee plan to open these 25 new stores in the UAE?
By what year does Jollibee plan to open these 25 new stores in the UAE?
Jollibee aims to open 25 stores in the UAE by 2020. This expansion is part of their regional development plans, treating the UAE as a key market for growth.
Q.What is Jollibee doing to cater to local customers in the UAE?
What is Jollibee doing to cater to local customers in the UAE?
Jollibee has updated its menu offerings to satisfy local palates. This strategy ensures the brand appeals to a wider range of customers beyond the Filipino community.
Q.What new technology is Jollibee developing to improve customer service?
What new technology is Jollibee developing to improve customer service?
Jollibee is developing a voice recognition service called Bee Talks. This service will allow customers to place orders verbally through a Facebook app, streamlining the ordering process.
Q.Which company name has Jollibee used to operate under in the UAE since 2015?
Which company name has Jollibee used to operate under in the UAE since 2015?
Since 2015, Jollibee has operated in the UAE under the name Golden Bee Restaurants. This has been the company's operational identity in the region.
Reader pulse
Is Jollibee's UAE expansion strategy sound?
21,263 votes so far