Fast-food chain Jollibee Plans China Rollout
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Filipino fast food chain Jollibee may open its first location in China within the next five years.
The firm already has a presence in the territory, where it operates the Dunkin’ Donuts franchise. It also operates eight stores in Hong Kong.
JFC president and CEO Ernesto Tanmantiong told that the firm is currently looking for a location where there is a high Filipino population, with a view to attracting the local market afterwards.
“We build the base and slowly cross over to the mainstream market, which is the local market,” said Tanmantiong. “We have done that successfully in Hong Kong and in Singapore.”
The firm took legal action against a copycat restaurant in China, JoyRulBee, earlier this year.
Jollibee will open its first store in Rome and Spain shortly while exploring other markets.
Questions & Answers
Q.What is Jollibee's strategy for entering the Chinese market?
What is Jollibee's strategy for entering the Chinese market?
Jollibee plans to initially open in areas with a high Filipino population. The aim is to build a customer base there before gradually expanding to attract the wider local market in China.
Q.Does Jollibee already operate other businesses in China?
Does Jollibee already operate other businesses in China?
Yes, Jollibee already has a presence in the territory. The firm operates the Dunkin’ Donuts franchise within China, alongside its eight Jollibee stores in Hong Kong.
Q.Where else is Jollibee planning to open new stores soon?
Where else is Jollibee planning to open new stores soon?
Jollibee will open its first stores in Rome and Spain shortly. The company is also actively exploring other international markets for future expansion.
Q.Has Jollibee faced any issues in the Chinese market previously?
Has Jollibee faced any issues in the Chinese market previously?
Yes, Jollibee took legal action earlier this year. The firm pursued a case against a copycat restaurant operating in China under the name JoyRulBee.
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