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Amiri continues retail expansion with new Japan flagship store

By Minjun Park
1 min read
Amiri continues retail expansion with new Japan flagship store
In this article (5)

Following the recent news of the label’s Shanghai flagship store, AMIRI continues to expand their Asian presence with the opening of its latest bricks-and-mortar outpost in Tokyo, Japan.

Situated in the city’s iconic fashion district, Minami-Aoyama, the store builds on the aforementioned international opening as a part of AMIRI’s ambitious global rollout. Embodying their relaxed, West Coast approach, the new space marries warmth, intimacy and modernism, taking cues from the brand’s established retail blueprint and expands by using the city’s personality as a springboard for design.

Spanning two floors and a total of 155.6m2, the glass-fronted building features the likes of white concrete walls punctuated by suspended rails in brushed chrome, marble accents, oak podiums, artisanal checkerboard rugs and artwork by friend of the brand, US artist Wes Lang.

Playing host to the full range of Men’s and Women’s ready-to-wear collections, accessories, footwear and leather goods, in typical style, the store also offers an exclusive Tokyo capsule collection for visitors which integrates a reimagining of AMIRI’s signature bones stack motif in the red and white of Japan’s national flag,

Check out some shots of the new store below and check it out for yourself at: 5-3-27 Minami Aoyama Minato, Tokyo, Japan 107-0062.

Questions & Answers

Q.

Where exactly is the new AMIRI store located in Tokyo?

A.

The store is situated in Minami-Aoyama, Tokyo's iconic fashion district. Its full address is 5-3-27 Minami Aoyama Minato, Tokyo, Japan 107-0062.

Q.

What kind of design features does the new Tokyo store incorporate?

A.

The two-floor store features white concrete walls, suspended brushed chrome rails, marble accents, and oak podiums. It also includes artisanal checkerboard rugs and artwork by US artist Wes Lang.

Q.

Does the Tokyo flagship offer any exclusive items for visitors?

A.

Yes, the store offers an exclusive Tokyo capsule collection. This collection integrates a reimagining of AMIRI’s signature bones stack motif using the red and white colours of Japan’s national flag.

Q.

How large is the new AMIRI flagship store in Tokyo?

A.

The new store spans two floors and has a total area of 155.6 square metres. It is housed within a glass-fronted building.

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