Fashion TV cosmetics to open store

Nov 28, 2017Updated Jun 4, 20251 min read

Inspired by models’ daily routines and backstage beauty secrets, FashionTV has introduced its beauty line, FTV Cosmetics, to Singapore.

With years of experience from working with industry experts, such as makeup artist Felix Shtein, FTV Cosmetics combines technology, natural ingredients and special formulas that cover makeup and skincare to haircare and styling, as well as bodycare.

On offer are more than 140 products, including its best-selling 24Karat Golden Hero Mega Mask, Translucent Highlighter Powder and FTV Perfect Selfie Liquid Foundation.

FTV Cosmetics debuts at Wisma Atria and within the next few days will follow up with a flagship store at 313 Somerset.

FTV Cosmetics already has a presence in China, Macau and the Philippines and plans further global expansion with 52 more outlets by the end of next year.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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