Fashion platform Miinto expands into China

As one of the largest and most popular fashion e-commerce platforms in Europe, MIINTO officially announced its launch in China on November 1, 2021.

MIINTO was established in Denmark in 2009, and the online platform was officially launched in 2010. As one of Europe’s largest fashion e-commerce platforms, it has already entered 13 European countries, including Norway, Sweden, the Netherlands, Poland, Belgium, Switzerland, Germany, France, the United Kingdom, Italy, and Spain.

MIINTO has a strong influence in the European market and continues to develop on the road of internationalization. The decision to enter the Chinese market this time also shows their determination to expand into the international market. Although China’s e-commerce industry is developing rapidly, the market for luxury brands and overseas fashion brands is still a blue ocean. From a global perspective, it has become a major trend for luxury brands and various fashion brands to accelerate their embrace of e-commerce platforms, but the scale of overseas fashion brands on domestic e-commerce platforms cannot be achieved overnight. The reasons behind this are complicated. For example, these brands have not yet considered the Chinese market, such as unable to find suitable cooperation channels and so on. Nowadays, many domestic consumers buy overseas fashion brands or luxury goods online, most of them choose overseas shopping or purchasing agents. The authenticity of the goods and the appropriate price are difficult to guarantee.

As one of the most promising e-commerce platforms in Europe, MIINTO has redefined the traditional fashion e-commerce model and has become the first choice of many European consumers for online shopping. Based on high-quality services and strong fashion brand and boutique resources accumulated over the years, I believe MIINTO can give Chinese consumers a wonderful shopping experience and open a new chapter in the Chinese market.