FamilyMart Taiwan deploys e-wallet
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FamilyMart Taiwan has launched an e-wallet known as “My FamiPay”.
The application, launched in collaboration with Cathay United Bank (CUB) and Soft Space, integrates debit/prepaid/credit cards and other various stored value cards to facilitate in-store purchases and utility bill payments.
Loyalty points can be seamlessly collected and used to redeem or make payments at the counter. Furthermore, the application accepts transactions from over 21 non-cash payment providers via barcode scanning.
The application will also support pre- order purchases offered exclusively to FamilyMart customers.
According to eMarketer, Taiwan is the most mobile country in the world with 73.4% of Taiwan’s population using smartphones.
By using Soft Space’s e-wallet, CUB aims to offer tailored financial and digital services, while FamilyMart Taiwan’s members can benefit from CUB’s extensive client list.
Soft Space also plans to offer analysis services for FamilyMart Taiwan and CUB to embark on big data analytics.
Further plans include making the “MyFamiPay” app available to a third party payment processor that allows business owners to accept money online seamlessly.
Questions & Answers
Q.What payment methods can customers use with the new My FamiPay e-wallet?
What payment methods can customers use with the new My FamiPay e-wallet?
The My FamiPay e-wallet integrates debit, prepaid, and credit cards, along with other stored value cards. It also accepts transactions from over 21 non-cash payment providers via barcode scanning, making in-store purchases and utility bill payments easier.
Q.What additional benefits does the My FamiPay application offer to users?
What additional benefits does the My FamiPay application offer to users?
Users can smoothly collect loyalty points and use them to redeem items or make payments at the counter. The application also supports pre-order purchases exclusively for FamilyMart customers, adding convenience and exclusive offers for its members.
Q.What future plans do the collaborators have for the My FamiPay app?
What future plans do the collaborators have for the My FamiPay app?
Soft Space plans to offer analysis services to FamilyMart Taiwan and CUB for big data analytics. There are also plans to make the My FamiPay app available to a third-party payment processor for businesses to accept online payments smoothly.
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