FamilyMart expands to 24hrs gym
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Japan’s FamilyMart is about to launch a fitness club chain, Fit & Go.
Like its convenience stores, the gyms will be open 24 hours a day.
Around-the-clock gyms have been growing in popularity in Japan, mainly supported by the age range of FamilyMart’s primary customer demographic, as reported. While equipment may vary, all locations will offer treadmills and weight machines, as well as personal trainers, says FamilyMart. There will also be showers.
A certain amount of synergy is expected by the company as customers can buy workout-related items such as towels, soap and dietary supplements in the neighbouring convenience store.
Attached to FamilyMart in Tokyo’s Ota ward, the first Fit & Go is expected to open in February.
“While the gyms won’t have as much floor space as larger fitness centres, the aim is to provide a convenient place for people to get in a quick 30-minute workout at the start or end of their daily commute,” says Sora News 24. “It could be a great way to stay in shape, provided you don’t make a habit of rewarding yourself with a piece of FamilyMart’s fried chicken after you’re done.”
Questions & Answers
Q.Where will the first Fit & Go gym open?
Where will the first Fit & Go gym open?
The first Fit & Go gym is expected to open in Tokyo's Ota ward. It will be attached to an existing FamilyMart convenience store in that location.
Q.What kind of fitness equipment will be available at Fit & Go gyms?
What kind of fitness equipment will be available at Fit & Go gyms?
All Fit & Go locations will offer treadmills and weight machines. The specific equipment may vary between different gym locations.
Q.What benefits does FamilyMart anticipate from integrating the gyms with their stores?
What benefits does FamilyMart anticipate from integrating the gyms with their stores?
FamilyMart expects synergy, as gym customers can purchase workout-related items. These include towels, soap, and dietary supplements, available in the adjacent convenience store.
Q.What is the expected opening month for the first Fit & Go gym?
What is the expected opening month for the first Fit & Go gym?
The first Fit & Go gym is expected to open in February. It will be located in Tokyo's Ota ward, attached to a FamilyMart convenience store.
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