Famed ramen chain Ichiran to pop up at Takashimaya
In this article (4)
Forget Japan – you can now slurp noodles from cult favorite Ichiran Ramen right here in Singapore.
The famous brand is operating a pop-up store from Oct 3 to Oct 20 in Takashimaya’s Japan Food Matsuri, an event marketing Japanese food products.
Like its Japanese outlets, the noodle chain’s pop up store will feature Ichiran’s signature individual booths – which is essentially a long table with collapsible dividers separating each diner.
But if you’re expecting the full Ichiran experience, prepare to be disappointed – the noodles in the pop-up store will be made from the brand’s “New York Limited” instant packs.
According to photos, each S$12 bowl will be topped with spicy seasoning, green onions, and sliced wood ear mushrooms.
No other toppings are available – this includes boiled eggs, pork slices, smoked pork, vinegar and seaweed offered in full-fledged Ichiran stores.
Only 700 bowls will be available per day, Takashimaya said.
Instant noodle packs are also available at S$35 for a box of three servings – and only 200 packs will be sold a day.
Apart from Ichiran, other ramen chains at the event include 175°DENO Ramen, Yoshiyama Shouten, Society of Ramen and Teppei Okinawa.
Questions & Answers
Q.What kind of ramen will Ichiran be serving at the pop-up store?
What kind of ramen will Ichiran be serving at the pop-up store?
The pop-up store will serve noodles made from Ichiran's "New York Limited" instant packs. Each S$12 bowl will include spicy seasoning, green onions, and sliced wood ear mushrooms, with no other toppings available.
Q.Will the pop-up offer the full range of Ichiran toppings like its permanent restaurants?
Will the pop-up offer the full range of Ichiran toppings like its permanent restaurants?
No, the pop-up will not offer the full range of toppings found in full-fledged Ichiran stores. Items such as boiled eggs, pork slices, smoked pork, vinegar, and seaweed will not be available.
Q.Are there any limits on the number of ramen bowls or instant noodle packs sold daily?
Are there any limits on the number of ramen bowls or instant noodle packs sold daily?
Yes, Takashimaya stated that only 700 bowls of ramen will be available per day. Also, only 200 packs of instant noodles, priced at S$35 for three servings, will be sold daily.
Reader pulse
Is Ichiran's pop-up strategy effective?
21,119 votes so far