Ezbuy Pakistan enjoys blooming sales

Singapore online retailer Ezbuy has expanded, opening Ezbuy Pakistan.

And already local media are tipping the site to be twice the size of Pakistan’s existing online retailer Daraz.pk, offering 3 million products, ranging from apparel through to electronics.

Ezbuy Pakistan will offer products from local and overseas suppliers, with overseas orders shipped direct in much the same way Alibaba’s Aliexpress serves regional customers.

“Our main agenda is to provide great value quality products to Pakistanis at their doorstep,” said co-founder and chief strategy officer at ezbuy.com, Vincent Xue Bin.

“We would have three platforms; first, ezbuy cross-border and local products; second, Haute Shop fashion products, and a third, B2B serves businesses,” he said in a local media interview.

“China is manufacturing good quality products at great value rates compared to other countries including Pakistan and we can deliver it to the Pakistani people, schools, universities, hospitals with minimum delivery charges. Our trust with the Pakistani buyers is our main asset.”

Ezbuy Pakistan is a joint venture between the Singapore operator and a group of Pakistani investors, led by Kamran Shaukat, who says the response to the site since it went live on August 1 has been “overwhelming”.

Another advantage Shaukat points out for Pakistani suppliers selling on the site is that the platform opens doors to customers abroad. Ezbuy currently operates in Singapore, Malaysia, Thailand, Indonesia, and Taiwan, but products are shipped worldwide.