Eye-pleasant artful NikeLab exhibition
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A NikeLab exhibition in Hong Kong draws on artists to help launch its latest sneaker.
It marks the rebirth of Nike Air via the Air Vapormax sneaker, which builds on nearly 30 years of Air Max legacy to provide lightweight, consistent cushioning that is both reliable and rigorous, says the shoe company.
Inside Hong Kong Art Central’s space for Art Basel Hong Kong 2017, the NikeLab exhibition is dubbed “The Vision-Airs”. The installation was designed by Collective and showcases the work of artists Feng Chen Wang, WanBing Huang and Anals Mak of Jourden, plus photographer Laurent Segretier. Sound artist h0nh1m (Chris Cheung) is also featured with his latest “vapor-reactive” piece.
The exhibition explores the techniques used to create the shoe, as well as its possibilities.
Questions & Answers
Q.What is the main purpose of the NikeLab exhibition in Hong Kong?
What is the main purpose of the NikeLab exhibition in Hong Kong?
The exhibition's main purpose is to help launch the new Air Vapormax sneaker, marking the rebirth of Nike Air through an art-focused display.
Q.Which artists contributed to the NikeLab exhibition?
Which artists contributed to the NikeLab exhibition?
Artists Feng Chen Wang, WanBing Huang, Anals Mak of Jourden, and photographer Laurent Segretier contributed to the exhibition. Sound artist h0nh1m also featured a piece.
Q.Where is the NikeLab exhibition located?
Where is the NikeLab exhibition located?
The exhibition is located inside Hong Kong Art Central's space, where it is part of the Art Basel Hong Kong 2017 event.
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