Eye-pleasant artful NikeLab exhibition

A NikeLab exhibition in Hong Kong draws on artists to help launch its latest sneaker.

It marks the rebirth of Nike Air via the Air Vapormax sneaker, which builds on nearly 30 years of Air Max legacy to provide lightweight, consistent cushioning that is both reliable and rigorous, says the shoe company.

Inside Hong Kong Art Central’s space for Art Basel Hong Kong 2017, the NikeLab exhibition is dubbed “The Vision-Airs”. The installation was designed by Collective and showcases the work of artists Feng Chen Wang, WanBing Huang and Anals Mak of Jourden, plus photographer Laurent Segretier. Sound artist h0nh1m (Chris Cheung) is also featured with his latest “vapor-reactive” piece.

The exhibition explores the techniques used to create the shoe, as well as its possibilities.