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Everstone Group to bring Lavazza back to India

By Aiko Tanaka
1 min read
LAvazza
LAvazza
In this article (5)

Italian major Lavazza has joined hands with private equity company Everstone Capital to reenter India’s retail landscape.

A franchise pact has been signed between Everstone and Lazazza to run the latter’s coffee outlets in India, according to a media report.

According to the report, both the companies have signed a deal several weeks ago. As part of the agreement, PE major Everstone will also sell also sell Lavazza coffee vending machines in India.

The US-based food chains Burger King and Subway are being operated by Everstone, and the coffee chain Lavazza would supplement its portfolio.
Burger King outlets have BK coffee shops, and Everstone intends to add Lavazza across its Subway stores.

Lavazza shuttered India operations citing mounting operational expenses several years ago. In a bid to focus on its profit making fresh & honest coffee brewing machine business, the Italian group sold Barista Coffee chain to Carnation Hospitality for Rs 100 crore in 2014. The company changed ownerships four times to turn the brand viable.

India’s coffee culture has brought in Canada’s Tim Hortons, which plans to open 100 outlets over the next four years, US-based Starbucks, which is a major coffee chain player in India, also runs 300 outlets across the county.

Questions & Answers

Q.

What is the primary method Everstone Group will use to reintroduce Lavazza to India's retail market?

A.

Everstone and Lavazza have signed a franchise pact. This agreement will see Everstone operating Lavazza's coffee outlets throughout India, marking their return to retail in the region.

Q.

What other Lavazza products will Everstone be distributing in India as part of this agreement?

A.

Beyond operating coffee outlets, Everstone will also be responsible for selling Lavazza coffee vending machines across India. This expands their role beyond just retail locations.

Q.

Which existing Everstone-operated food chains will integrate Lavazza coffee into their offerings?

A.

Everstone plans to incorporate Lavazza coffee into its Subway stores. While Burger King outlets already have BK coffee shops, the focus for Lavazza integration is on Subway.

Q.

Why did Lavazza previously cease its operations in India?

A.

Lavazza closed its Indian operations several years ago due to mounting operational expenses. Following this, the Italian group sold the Barista Coffee chain in 2014 to focus on its fresh & honest coffee brewing machine business.

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