EuroShop enters the Indian market

EuroShop Düsseldorf, the leading international trade fair for all investment needs in the retail sector, is entering the Indian market-now touted to be one of the fastest growing retail markets in the world with a volume of 500 billion US dollars. Messe Duesseldorf GmbH, the parent that organises the fair which is globally well known as a trade fair organiser and as a provider of trade fair related services for exhibitors and visitors.

Messe Düsseldorf has now sealed a close, long-term cooperation deal with In-store Asia organiser, Thought Shows & Events Pvt Ltd, under which they have formed a new company with equal participation between Messe Düsseldorf India Ltd. and In-store Asia called Excosa. The deal which involves retail design and in-store marketing domain related events will see In-Store Asia being organised annually in alternating locations between New Delhi and Mumbai from February 2018 onwards.

For many years now, In-store Asia has been the largest retail fair for retail design and in-store marketing in the Indian sub-continent, and has been instrumental in bringing these domains’ Indian community onto one platform and enabling them in keeping pace with global trends, innovations and developments.

“In-store Asia now joins the family of EuroShop, that has been the undisputed leader in this domain for the last five decades”, says Vasant Jante, founder and managing director of In-store Asia. He further explains,”This was the best option to broaden the horizon for the growing In-store clientele to enable new global opportunities in trade, partnerships, new technologies and reaching new markets in this domain. The timing is also perfect considering the healthy growth rate of the Indian retail market which has made it a top location for international investments from global brands and retailers. ”