Etude House opened its flagship store in Seoul

Etude House opened its flagship store in Myungdong on May 10. The flagship store was designed as part of a customer-focused campaign that embodied the brand’s slogan “Life is sweet”, which means positive energy and value in their twenties. A three stories Etude House flagship store provides various service. The store allows customers to have a variety of experiences by trying diverse colour and to purchase all products of Etude House.

Under the theme of “House of Colour Play”, exterior design of trendy mood stands out. There is also a special photo zone inside and outside the elevator, where customers take a picture.

On the first floor, customers can see all Etude house products and various beauty items. There is also a “FIND YOUR LOOK” corner, which are nine different looks of Etude House brand value. The “FIND YOUR LOOK” corner is made up of visuals that allows customers to look at the nine different looks, and the make-up products used in each look are displayed on the bottom of visuals so that customers can pick up their favorite look and experience make-up.

“Personal Colour Studio” on the 2nd floor, customers can check their personal colour tones with the colour meter, and get recommendation for ‘four season worms and cool tone shadow palette”. Four seasonal worms and cool tone shadow palette with four colour eye shadows was rolled out in four different colour.

The ‘Personal Colour Palette’, which is currently being sold as an online exclusive product, will be sold exclusively in the second floor of Myungdong flagship store.

The ‘Colour Factory’ in the 3rd floor, which will be released from the first of the next month, is a space where customers experience the service to make your own lipstick by choosing your own colour and design. Personalised lipstick, which is the most noticeable service, can be booked in advance and Etude House artist recommends personal colour through colour meter and colour draping service.