Etude House and Nature Republic debut in Saudi Arabia
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Two Korean cosmetics brands Nature Republic and Etude House have opened their first outlets in Saudi Arabia.
Nature Republic has signed an agreement with local retailer Fawaz Alhokair to open the first store in the capital city of Riyadh, the first of up to five outlets in the country. Saudi Arabia is the brand’s 19th market.
Etude House has also made it to Riyadh with the first store at the Granada Center after a successful launch in UAE and Kuwait earlier this year.
The Middle East’s cosmetics market is expected to reach US$36 billion by 2020 while Saudi Arabia’s cosmetics market has grown 15 per cent annually in recent years and is the largest beauty market in the region.
Questions & Answers
Q.Which company has partnered with Nature Republic to open its stores in Saudi Arabia?
Which company has partnered with Nature Republic to open its stores in Saudi Arabia?
Nature Republic has signed an agreement with the local retailer Fawaz Alhokair. This partnership will facilitate the opening of their first store in Riyadh, with plans for up to five outlets in the country.
Q.Where is the first Etude House store located in Saudi Arabia?
Where is the first Etude House store located in Saudi Arabia?
The first Etude House store in Saudi Arabia is located at the Granada Center in Riyadh. This follows successful launches for the brand earlier this year in the UAE and Kuwait.
Q.What is the projected value of the Middle East's cosmetics market by 2020?
What is the projected value of the Middle East's cosmetics market by 2020?
The Middle East's cosmetics market is expected to reach a value of US$36 billion by the year 2020. Saudi Arabia is the largest beauty market in the region and has shown significant annual growth.
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