Estee Wonderland Christmas campaign uses AI technology
In this article (5)
International skincare and beauty firm Estee Lauder has featured AI technology in its Estee Wonderland Christmas campaign in Hong Kong.
The Quantum Human technology is an automated AI scan-to-avatar system that makes the customer the hero or heroine in their own virtual fairy tale.
The carousel-themed Estee Wonderland promotion also features pop-up counters, where visitors can take a “magical carousel ride” into a favourite childhood fairytale as their avatars travel through time in a 22-second virtual reality movie.
The technology is the brainchild of eight years of research and development. It uses expertise previously reserved for Hollywood productions to create virtual characters. The avatar automation process takes only a second.
Unlike 3D scanning, where data cannot be used in media other than 3D printing, the Quantum Human technology enables true automation of the virtual identity creation en masse in full detail. As opposed to the month-long manual process, Quantum Human brings 3D avatars to life in minutes – 10,000 times faster than the manual process – making it viable for a broad spectrum of uses.
The promotion has finished at Estee’s Langham Place store before moving to New Town Plaza, Sha Tin from November 10-18 and Ocean Terminal at Harbour City from November 26 to December 4.
More pictures from the events (5 images) :
Questions & Answers
Q.Which specific AI technology was used in the Estee Wonderland Christmas campaign?
Which specific AI technology was used in the Estee Wonderland Christmas campaign?
The Estee Wonderland Christmas campaign in Hong Kong featured Quantum Human technology, an automated AI scan-to-avatar system for customers.
Q.How does the Quantum Human technology create a virtual experience for customers?
How does the Quantum Human technology create a virtual experience for customers?
Customers become avatars in a 22-second virtual reality movie, travelling through time into a favourite childhood fairytale on a magical carousel ride.
Q.What advantage does Quantum Human technology offer over traditional 3D scanning?
What advantage does Quantum Human technology offer over traditional 3D scanning?
Unlike 3D scanning, Quantum Human allows full detail virtual identity creation en masse, and its data can be used across various media, not just 3D printing.
Q.Where can the Estee Wonderland promotion be experienced after its initial run?
Where can the Estee Wonderland promotion be experienced after its initial run?
The promotion moved from Estee's Langham Place store to New Town Plaza, Sha Tin from November 10-18, and then to Ocean Terminal at Harbour City from November 26 to December 4.
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